Project Overview
A comprehensive report, conducted by Price Waterhouse Coopers, delved into the economic and social impact of independent grocers. By distilling complex data into accessible and visually appealing content, the project aims to educate a diverse audience, ranging from new customers to existing ones, with the overarching goal of solidifying IGA's identity as a community-driven brand. Leveraging insights from the report the client is looking for increased brand affection, higher foot traffic, and a heightened awareness of the value in supporting local businesses.
My Contributions
Contributed to information architecture, content curation, wireframing, and overall design for the IGA – Local Economic Impact Report Landing Page. Simplified complex data for stakeholder approval, crafted an intuitive user experience, and turned conceptual ideas into a visually compelling design.
