Everyone has a Thing

Graphic Design

Reshaped eBay Australia strategy spearheaded a vibrant brand transformation, reigniting eBay's essence of connecting passionate buyers, celebrating its diverse community and evolution from an online mall to a retail haven for cherished products. Special Australia, as the creative agency, brought this vision to life, infusing eBay's identity with colour and style. The integrated campaign, spanning TV, cinema, OOH online and offline platforms, aimed to reclaim eBay's eclectic wonderland status, shifting the narrative to celebrate unique 'things' and reconnect with the joy of connecting people through their passions.

My contribution involved crafting visually compelling and cohesive designs that maintained the essence of the campaign while optimising it for each unique context. This encompassed tailoring visuals for OOH displays to capture attention, creating engaging office decals that resonate with the brand, and ensuring a harmonious integration of the ad within the online space. Through thoughtful design decisions, I aimed to enhance the brand's presence across these varied mediums, maximising its visual impact and resonance with the target audience.