Black Friday

Campaign

For the first time, eBay Plus members received 25% off millions of items from brands including Sony, SodaStream and LEGO, available to those who pay via Afterpay. eBay research revealed more than one quarter of Australians used Black Friday as a way to make shopping for gifts less stressful, while one in three (30%) took the opportunity to treat themselves.

Responsible for extending the campaign concept across diverse touchpoints to enhance audience engagement, maintaining a consistent online and offline presence. Ensuring cohesion across eBay website, print materials, and city-wide digital displays. Contributed to a visually appealing narrative, reaching a broader audience and reinforcing eBay's positive brand image across various channels.