SENASIS HEMINGVĖJUS (Old Hemingway) is an antique seller in Lithuania. Because of the main focus on typewriters, we chose Hemingway as the main branding point. Word “old” in a name represents things that this company sells (vintage, antique) but together creates a word play by hinting a novel of E.Hemingway “Old man and the sea”.
My responsibility was to research and develop the logo design concepts around the brief as well as deliver the final logo artwork and identity guidelines.
Minimal and clean design was chosen because of a wish to move away from a crowded and dusty picture of an antique shop that we are used to and to create a feeling of modern and new-age place to find vintage things that you can use in your interior, photoshoots, celebrations like weddings or birthdays and etc.